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EVENT MARKETING AND ITS CUSTOMERS

By

Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16.

E-Mail: prabhasivam_salem@yahoo.co.in

Mobile No: 9952836250

Event

            An event is a live-multimedia package carried out with a preconceived concept, customized or modified to achieve the client’s objectives of reaching out and suitably influencing the sharply defined specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction.

Event Marketing

            Event marketing involves canvassing for clients and arranging feedback for the creative concepts during and after the concept initiation so as to arrive at a customized package for the client, keeping the brand values and target audience in mind. 

 Definition

            Nippun Gupta, Vice president, Exhibit, has defined event marketing as a state of focused event strategy managed consistently over a period of time to reinforce aspects of brand character.

Concept of Market in Events

            According to Prof. Philip Kotler of Kellogg Graduate School of Management, Northwestern University – “A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want”.

 Types of Customers

             In events, there are two distinct types of customers – customers from whom there is revenue generated for the event organizer and nonrevenue generating customers.

 1. Revenue Generated Customers  Read more...

I can remember back to the early good days of wrestling. Back when wrestling really started to explode and take off in its World Wrestling Federation (WWF) days. It was when Hulk Hogan, Macho Man Randy Savage and Andre the Giant were wrestling. Gimmick wrestlers like Iron Sheik, Million Dollar Man and Nikolai Volkov were there as well. There were diverse characters who stood out and each had a story to tell. And they each came to the ring with powerful and different theme music which made them easily identified and cheered or jeered.

Hulk Hogan has perhaps the most famous of wrestling songs with “Real American”. According to info found at Wikipedia, Hogan originally used the Survivor song Eye of the Tiger which was from the Rocky movie’s soundtrack. Hogan of course had made a cameo in the Rocky 3 movie. Hulk later started using the tune we all know, “Real American” as performed by Rick Derringer. The song became synonomous with Hulkamania and fans everywhere continue to cheer to it. Somehow fans can’t help but feel goosebumps when that tune comes on, whether they are at an arena or watching a WWE event at home. It’s classic and timeless music we identify with a wrestling legend.

 Read more...

Gaming consoles are given more importance in comparison with toys in your drawing room. In business point of view it covers a huge part throughout the globe. Arizona research firm has recently published a report under title “Online Gaming Affects More Than You Think”. As per the report, online gaming captured around nine percent of the passage of the Internet’s US spine in 2002 in addition to that by 2007, online gaming will capture about 285 petabits (285×100000x100000×100000 bits) in one month, and online payment for gaming consoles like the Nintendo GameCube, the Microsoft Xbox and the Sony PlayStation will account about $650 million per year.

Online gaming is a genuine business that can earn actual money, it was stated by Eric Mantion who is a higher-ranking analyst In Stat/MDR. There are so many industries those are functioning incredibly tough to develop this business rapidly, hence probability is, they can support to run things by the side of more rapidly than a number of look forward to.

At present you can get online in the midst of all three of the most important gaming consoles, other than at the moment, barely Microsoft is annoying to go round this into a solemn business prospect. The industry’s Xbox Live online program provides extra than ten titles. It is accessible via broadband links only, and needs a one-year subscription only. The X Box Live Starter bits and pieces are available with a twelve months subscription that comprises a headset, and more than a few games, at present sells for on the subject of $50.  Read more...

How to become a great photographer is not that hard if you are willing to learn. All it takes is dedication to the art and being mindful of few facts that will ensure your pictures come out with lots of character and feeling. Apart from learning these few tips that we are going to share with you on the subject you will need to practice taking photographs as frequently as possible.

1. Make eye contact directly with the subject

Making eye contact directly is one way of bringing a picture to life. It will seem as if you are looking into the subject’s eyes and this will make all the difference in the world. Capturing the beautiful smiles as well as their gaze is an unfailing way to hold the interest in a photograph. Shooting at eye level is the best way to achieve this. This angle will create a dynamic picture where it becomes more personal and mesmerizing to look at. In the case of children, you will have to get down to their level.

2. Have an uncluttered background

The background should be uncluttered and in keeping with the theme of the photograph. There should be no trees growing from the subject’s head or any car’s pouring out of the subject’s ears. These are very common mistakes that we all make as we start out. Keep the focus on the subject and not on any other item in the background.

3. Using a Flash outdoors  Read more...

I got my copy of Marlon Sanders’ Info Product Dashboard just a few days ago, and this was my reaction after giving it the first close look-over:

Wow! All the fancy techniques that I’ve seen other people use and that made me think, “Sheesh! I sure would like to be able to do that!” They’re all there! Just to give you an example: instructions on how to put little musical intros at the beginning of my audio products. It’s all part of the dashboard’s easy-to-follow step-by-step format.

The info product dashboard divides the product creation process into 6 weeks with 6 (daily) steps each. Most of the resources needed to complete them are either free or actually included as bonuses with the dashboard purchase.

Each week also has a brief audio overview by Marlon himself, where he explains the six upcoming steps. I listened to all 6 of the weekly previews immediately, so I have a pretty good idea what I’ll be able to do once I’ve completed the process.

The descriptions are nicely detailed and clear, so I’m finding it all very doable. Besides, Marlon’s tech support is friendly and helpful, just in case I (or anyone else) should ever get stumped! Not only that, but there is even a discussion forum where all the new dashboard owners can ask questions that are then answered. Pretty cool!  Read more...